橫山獎品牌塑造
Hengshan Award Brand Design
三獎築山，從山的形態創造藝術對話
From Mountain Forms to Artistic Dialogue
橫山獎標誌設計以「三獎築山」為核心概念，透過三個長形方體構築山的意象，同時對應獎項三大面向：橫山書藝獎、橫山研究論文獎、橫山評論。這個設計將書法藝術中的點、線、面元素融入其中，使幾何造型與書法美學相互呼應。層疊的視覺效果不只呈現山的形態，更暗示了文化的堆疊與傳承，展現出橫山獎對書法藝術全方位的關注與推廣。
The Hengshan Award logo design embodies the core concept of "Three Awards Building a Mountain," using three elongated cuboids to construct the image of a mountain while corresponding to the award's three aspects. This design incorporates the points, lines, and planes elements from calligraphy art, creating a harmonious dialogue between geometric forms and calligraphic aesthetics. The layered visual effect not only represents the mountain's form but also suggests the accumulation and inheritance of culture, demonstrating the Hengshan Award's comprehensive attention to and promotion of calligraphic arts.
三獎築山
標誌以「三獎築山」為核心概念，透過三個長形方體構築山的意象，對應三大獎項，同時融入書法藝術的點、線、面元素，展現層疊的文化傳承意涵。
Three Awards, Constructing a Mountain
The logo is centered around the concept of “Three Awards, Constructing a Mountain,” symbolized by three elongated rectangular forms that build the imagery of a mountain, representing the three major awards. It also incorporates calligraphic elements of dots, lines, and planes, reflecting a layered cultural heritage.
堅柔並蓄的標準字設計
橫山獎標準字設計融合了現代簡約與書法韻味。透過簡化筆畫結構並移除傳統襯線體的裝飾元素，在保留漢字基本骨架的同時，運用微妙的筆畫收尾變化，創造出俐落而不失書法韻味的當代字體。筆畫末端的精煉處理，既突破了黑體的剛硬筆直，又避免了明體的繁複裝飾，展現出簡約而富有美感的當代書法設計語彙。
A logotype that embodies both strength and elegance
The logotype design of the Hengshan Award embodies modern minimalism while preserving calligraphic aesthetics. By simplifying stroke structures and removing traditional serif decorations, the design maintains the fundamental framework of Chinese characters while introducing subtle variations in stroke endings. This treatment creates a clean, contemporary typeface that breaks away from the rigidity of Gothic style without the ornate details of Ming style, presenting a minimalist yet aesthetically refined contemporary calligraphic vocabulary.
以色彩系統區分獎項架構與整合風格
品牌色彩以具代表性的金色作為主色，象徵獎項的卓越價值。為了區分獎項與評論，設計團隊規劃了三組沈穩內斂的輔助色系。以紅色系代表創意滿溢的「橫山書藝獎」; 以藍色系代表理性沈穩的「橫山研究論文獎 ; 以綠色系代表「中立」的「橫山評論」。 這些色彩經過細緻調和，既保持了獨特性，又能和諧共存，完美展現出符合書藝的典雅氣質。
Using a color system to differentiate award categories while maintaining a unified visual style
The brand’s primary color is a distinctive shade of gold, symbolizing the prestigious value of the awards. To distinguish between the different award categories and the review platform, the design team developed three sets of refined and understated secondary color palettes.
A vibrant red palette represents the creativity and boldness of the Hengshan Calligraphy Award; a calm blue palette reflects the rational and composed nature of the Hengshan Research Paper Award; and a balanced green palette signifies the neutrality of the Hengshan Review.
These color palettes were carefully harmonized to ensure each retains its uniqueness while coexisting in visual harmony — perfectly capturing the elegance and sophistication of calligraphy culture.
以解構再重組標誌製作輔助圖型系統
輔助圖形的設計源自橫山獎標誌的核心造型，透過對其基本元素的擷取與重組，展現出書法藝術中動態的筆墨效果。這組視覺語彙運用了標誌中的長形結構，透過不同的重疊、延伸與層次變化，創造出猶如潑墨、行氣與結構之美的視覺張力，呼應了書法藝術中流動的韻律感。
Creating an auxiliary graphic system through the deconstruction and reassembly of the logo
The brand pattern system evolves from the core elements of the Hengshan Award logo. By extracting and reimagining these basic forms, the patterns create dynamic compositions that echo calligraphic ink effects. Through overlapping structures and layered variations, these patterns capture the flowing aesthetics of traditional calligraphy while maintaining a contemporary visual language.
Hengshan Award Brand Design
橫山獎品牌設計
Hengshan Calligraphy Art Center
Project Planning | Harper Wang 王怡真 / Jiaying Lin 林佳穎 / Chen Yu-Tso 陳俋佐
Calligraphy Brush | Jiaying Lin 林佳穎
Award Typography Design (橫山獎)｜ Xiaokun Li 李蕭錕老師
StudioPros Design
Art Direction | Yi-Hsuan Li
Brand Design Strategy | Moon Chang
Brand Experience Direction | Moon Chang
Visual Design | Yi-Hsuan Li, Tinn Chang
Portfolio Animation Support | Jin Tseng
3D Animation Design | Studio SUNG / Pinguin Kao