鯨鏈科技 Whalechip
Global Rebrand
透過品牌重塑，打造IC設計服務新高度
鯨鏈科技（WHALECHIP CO., LTD.）成立於2017年，是一家專注於技術創新的晶片設計與系統解決方案供應商。公司憑藉卓越的技術開發能力，為客戶提供最先進且靈活的IC設計服務及完整解決方案。設計團隊通過品牌系統的重塑，梳理並轉化核心精神，創造出一系列精煉的識別內容，打造更鮮明的視覺形象，並建構完整的品牌識別資料庫。透過設計加速了未來與變革的傳遞，賦予產品更高的價值。
Whalechip Co., Ltd., established in 2017, is a provider of innovative chip design and system solutions. Leveraging its exceptional technical development capabilities, the company offers clients advanced and flexible IC design services and comprehensive solutions. Through rebranding, the design team has distilled and transformed the core essence into a series of refined identity elements, creating a more distinctive visual image and constructing a complete brand identity database. This design approach accelerates the conveyance of future advancements and changes, enhancing the value of the products.
尖端技術，定義未來
我們將品牌意象與產品特徵進行彙整，識別以晶片的塊狀相互連接意象作為起點，透過巧妙的造型構築出英文字母 W，並使用幾何的空間配置呼應產品主軸「晶片」的型態。以「精煉」的視覺展現「鯨鏈」的核心價值。
Whale Done For Next-Gen Chip Design
We integrated the brand image with product features, using the interconnected block-like imagery of chips as a starting point for identification. Through clever design, we constructed the English letter W, and employed geometric spatial arrangements to echo the form of our main product, the 'chip'. This refined visual presentation embodies the core values of Whalechip.
打造品牌系統，建構彈性
我們為品牌打造一系列的視覺元素，包含品牌標誌系統、品牌字體系統、品牌色彩系統，並透過清晰而嚴謹的規範，為品牌建構更流暢與彈性的應用可能性。
Build a brand system, create flexibility.
We have created a series of visual elements for the brand, including a brand logo system, a brand typography system, and a brand color system. Through clear and rigorous guidelines, we aim to construct more fluid and flexible application possibilities for the brand.
建構專屬視覺語彙，強化品牌印象
承襲於品牌標誌，我們為品牌打造三組輔助圖型，分別為：海流、晶片、連結，包含3D與2D造型。透過輔助圖型的運用與堆疊，能夠讓品牌運用時更加彈性，打造更完整的視覺記憶點。
Constructing a unique visual pattern to strengthen brand impression.
Inheriting from the brand logo, we have created three sets of auxiliary graphics for the brand, namely: ocean currents, chips, and connections, including both 3D and 2D shapes. By utilizing and stacking these auxiliary graphics, the brand can achieve greater flexibility in application, creating a more complete visual memory point.
鯨鏈科技 Whalechip
Brand Identity & Strategy
Design Agency | StudioPros Design
Art Director | 李宜軒 Yi-Hsuan Li
Design Lead | 林祐新 Pomelo Lin /
Visual Design | 林祐新 Pomelo Lin / 李宜軒 Yi-Hsuan Li
3D modeling | 高慶和 Penguin Kao
Copy Writer | 張文馨 Moon Chang
Year | 2022