School Textbooks Design Award 2021｜教科圖書設計獎主視覺

第一屆教科書圖書設計獎主視覺設計 School Textbooks Design Award 2021
Key Visual Design

突破想像力的框架，建構學習新維度
"Break through the frame of imagination and construct a new dimension of learning"

由台灣設計研究院所主辦的「教科圖書設計獎」，此獎項希望能承先啟後，提倡教科書設計之重要性，藉由獎項鼓勵優秀的出版商與教科書設計。在主視覺概念的呈現上，以「空間、立體、超現實感」打造充滿想像力的立體多元世界，表現教育、思考及多元觀點融合的概念。以「體育、數學、自然科學課本」的 3D 展開視覺設計，打破課本僅是 2D 平面媒介的框架，並由開啟書籍的動作傳達出教科書所承載的知識與創意探索。

School Textbooks Design Award, organized by the Taiwan Design Research Institute, is expected to take a considerable step forward based on the past experience to motivate the next generation, promote the importance of textbook design, and encourage excellent publishers and textbook design ideas with awards.

The key visual design presents a richly characterized and highly diversified world of imagination through "a surreal mix of space and three-dimensional objects" to demonstrate the ideas of education, thinking, and the integration of various viewpoints.

Services

活動視覺概念 Visual Campaign
活動主視覺 Key Visual Design

Co

專案透過 3D 動態圖像展示了創意探索的可能性，帶出獎項宗旨、展現主辦單位對於獎項的企圖與設計期待，並藉由動態視覺元素在社群媒體上產生更加吸睛、靈活的延伸應用。

視覺概念「突破想像力的框架」透過具有空間感、立體感、超現實交錯的視覺呈現，期待透過具有強而有力的視覺畫面展現出教科書設計獎所具備的突破性與創新性。

This project begins with the visual design of 3D objects in physical education, mathematics, and natural science textbooks, challenging the stereotype that textbooks only include 2D contents.

With an action of opening a book, the key visual design not only explains the purpose of this award and shows the organizer's intention and expectations for excellent designs, but also makes good use of dynamic visual elements to produce more attractive and flexible effects on social media.