2023 新一代設計展｜原點 ORIGIN

2023 新一代設計展 | yodex 2023
Campaign＆Key Visual Design

由「原點」（ORIGIN）出發，開啟不同維度的對話
Starting from the "origin," initiate dialogues across different dimensions.

在數學上，「原點」（ORIGIN）是指座標軸的起點，xyz軸從此處開始延展、建構深度與廣度，開拓不同的可能性。本次新一代設計展以「原點 ORIGIN 」為題，期許在新一代設計展裡，不同觀點與想法能夠於此交會與發酵，打造設計學生跨界形塑的現場，開啟更多對話與交流。此外，也以此呼應希望藉由產學觀點的連接，讓學生的思考更具備開放空間。

In mathematics, the "Origin" refers to the starting point of coordinate axes, where the xyz axes extend and construct depth and breadth, exploring various possibilities. The theme of Young Designers’ Exhibition (YODEX) is "Origin," aiming to bring together different perspectives and ideas, fostering the convergence and fermentation of thoughts. It creates an on-site platform for design students to engage in interdisciplinary shaping, promoting more dialogue and communication. Furthermore, it echoes the aspiration to connect academia and industry perspectives, providing students with a more open space for thinking.

Services

體驗策略 UX Strategy
活動視覺概念 Visual Campaign
活動主視覺 Key Visual Design
活動延伸物 Extension Design

主視覺以座標軸「原點」（0,0,0）作為起始點，由xy軸建構2D平面視覺，延伸點、線、面形成網格、創造比例與圖形多樣性的排列組合，以最基礎的視覺元素展延，創造豐富的視覺系統。當使用者拿起手機觀看主視覺時，所有平面元素躍然紙上，AR技術整合了平面與立體，2D瞬間轉換為3D畫面，打造xyz多面向的三維視覺。以不同維度的整合與轉換，呼應新一代設計展作為前瞻創意迸發的現場的特點與定位。

The main visual takes the coordinate axis "Origin" (0,0,0) as the starting point, constructing a 2D visual with the xy axis. Extending from points, lines, and surfaces, a grid is formed, creating a combination of proportions and graphic diversity. It extends from the most fundamental visual elements to create a rich visual system. When users view the main visual with their phones, all the flat elements come to life, as augmented reality (AR) technology integrates the 2D plane into a 3D image, creating a three-dimensional visual experience with multiple facets in the xyz dimensions. Through the integration and transformation of different dimensions, it reflects the characteristics and positioning of Young Designers’ Exhibition (YODEX) as a visionary hub for creative inspiration.