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包裝設計 Packaging Design
主視覺設計 Key Visual Design

1% bakery
Little Pies
Packaging Design

 

1% Bakery 的小派蛋糕一直是十分熱門的主打商品,於2023年1%的9週年慶之際,StudioPros與1% Bakery 攜手推出2023全新的包裝,透過換然一新、精緻有趣的視覺,打造更具傳播力、記憶點的品牌視覺。

品牌設計概念來自於盒內「可自由任選的小派」,奠基於小派的外型,我們發展出了三個不同圓:爆炸的圓、花型的圓、格柵的圓,不同的視覺帶來不同想像,也以此呈現從強烈到恬淡,小派蛋糕的不同口味與口感。

1% Bakery's Little Pie have always been a very popular flagship product. In celebration of 1%'s 9th anniversary in 2023, StudioPros collaborated with 1% Bakery to launch a new packaging design. This new design aims to create a more communicative and memorable brand visual through a fresh, refined, and interesting visual presentation.

The design concept is inspired by the "freely selectable Little Pies" inside the box. Based on the appearance of Little Pies, three different circles were developed: explosive circles, floral circles, and grid circles, to evoke different imaginations and present the different flavors and textures of Little Pies, ranging from strong to gentle.

Little Pie , Wonderful Life


1% bakery Little Pie Packaging Design

Design Agency | StudioPros Design
Art Director | 李宜軒 Yi-Hsuan Li
Visual Design | 李宜軒 Yi-Hsuan Li / 林祐新 Pomelo Lin
Key Visual Design & planning | 林祐新 Pomelo Lin / 1% bakery team
Key Visual Photography | 這里商業攝影
Client | 1% bakery
Year | 2023

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