Group G Website Renewal
Creating a Hub of Creativity and Talent
打造匯聚創意與人才之地
Group G 以文化策展起家的品牌行銷團隊，擁有源源不絕的海內外人才庫。本專案希望藉由網站的更新，重新延展品牌價值，傳遞出創新的思維方式和大膽的設計。
本專案的核心理念是將Group G 與客戶、合作夥伴以及潛在人才之間的關鍵橋樑，通過直觀的界面設計、引人入勝的視覺元素和精心策劃的內容結構，有效傳達公司的核心價值觀和服務優勢。
Group G, a brand marketing team originating from cultural curation, boasts an ever-expanding pool of international talent. This project aims to refresh the website, extending the brand’s value while conveying innovative thinking and bold design.
The core concept of this project is to establish a key bridge between Group G and its clients, partners, and potential talent through an intuitive interface design, engaging visual elements, and well-curated content structure. This effectively communicates the company’s core values and service advantages.
整合視覺系統，打造富含延展性之元件
設計利用互動設計、動態，傳達品牌定位中「匯聚」的概念，並引導用戶瀏覽頁面、提供指引。並創造一個靈活且一致的設計系統，不僅能提高設計和開發效率，還能確保 Group G 的品牌識別在各種數字平台上保持連貫性。
以網格打造清晰多樣排版
在作品頁面的建構上，我們建構了大量的網格設計模板提供品牌在未來擴充專案時能有多元的版型彈性應用，同時為不同的裝置建構網格系統，使網站能夠在保持品牌一致性的同時,在各種設備上呈現最佳的用戶體驗。
以動態魅力展現跨界互動可能性
在網站的互動設計上以流暢生動的動畫、游標，進一步引導使用者探索也面，強化路徑與互動體驗的暗示，進一步創造全方位的品牌體驗。
Integrated Visual System with Expandable Components
The design utilizes interactive design and dynamics to convey the concept of “gathering” in the brand positioning. It guides users through the pages and provides direction, creating a flexible and consistent design system that enhances design and development efficiency while ensuring Group G’s brand identity remains consistent across various digital platforms.
Clear and Diverse Layouts Using Grid Systems
For the construction of the works page, we have created numerous grid design templates to provide diverse layout flexibility for future project expansion. Simultaneously, we have built grid systems for different devices, ensuring the website maintains brand consistency while offering the best user experience across all devices.
Dynamic Charm to Showcase Cross-Industry Interaction Possibilities
The website’s interaction design uses smooth and vivid animations and cursors to further guide users through the site. This strengthens cues for paths and interactions, creating a comprehensive brand experience.
Click the link to view the website