Whoscall Website Design
Opening a Network of Trust
打開信任的溝通網路
Whoscall台灣走著瞧股份有限公司，所開發的來電辨識應用程式服務，該服務長年致力於陌生號碼辨識技術，希望透過科技的力量，為世界帶來充滿信任的溝通網絡。設計透過提煉出一些標誌性的品牌特徵：顏色、版面和插圖，建構了一個靈活、實用且一致的介面設計系統。
本專案希望在進行網站設計的同時，進行品牌識別的擴編與整合，將原先簡單的App畫面透過一致性的攝影、插畫與色彩系統，打造更加完整的 Whoscall 形象，進一步傳遞給消費者。
Whoscall, developed by Taiwan’s Gogolook Co., Ltd., is a caller identification app service that has long been dedicated to identifying unknown numbers. The goal is to leverage technology to create a communication network filled with trust. The design extracts some iconic brand features such as colors, layout, and illustrations, building a flexible, practical, and consistent interface design system. This project aims to expand and integrate brand identity through website design, transforming the previously simple app interface into a more complete Whoscall image through consistent photography, illustrations, and color systems, thereby further conveying this image to consumers.
延展識別、強化品牌信任感
網站視覺系統延續 Whoscall 品牌核心的「信任感」與「專業感」，以品牌色與插畫風格，將輕巧、透明清晰的形象透過畫面傳遞給使用者。資訊架構上透過內容結構的編排，包括用戶體驗分享、功能介紹和專業洞見，來講述Whoscall如何為用戶提供信任和保護。
優化使用者體驗並建構UI設計系統
透過直觀的介面設計、導覽設計確保使用者能在瀏覽網站時能夠輕鬆找到所需的一切資源，提升整體體驗。在網站的互動設計上以流暢生動的動畫、游標，進一步引導使用者探索頁面，強化路徑與互動體驗的暗示，進一步創造全方位的品牌體驗。
Extending Identity and Strengthening Brand Trust
The website visual system continues Whoscall’s core brand values of “trust” and “professionalism.” Using brand colors and illustration styles, it conveys a lightweight, transparent, and clear image through visuals. The information architecture is organized through content structuring, including user experience sharing, feature introductions, and professional insights, to explain how Whoscall provides trust and protection to users.
Optimizing User Experience and Building UI Design System
Through intuitive interface design and navigation design, users can easily find all the resources they need while browsing the website, enhancing the overall experience. The website’s interactive design uses smooth and lively animations and cursors to further guide users in exploring the page, strengthening hints for pathways and interactive experiences, and creating a comprehensive brand experience.
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