Dr.Kelly Brand Identity
創造微笑
Creating Smiles
Dr. Kelly 是由畢業於哈佛牙醫學院，現執業於長木牙醫的口腔專家 Dr.Kelly所研發的口腔保健品牌。
Dr. Kelly 希望在為大眾提供專業、可靠的口腔護理選擇，讓每一個人都能再次因口腔整潔綻放自信。StudioPros 與Dr.Kelly 攜手一同打造全新品牌，透過整理定位與建構與市面相關產品截然不同之視覺語彙，打造具備獨特識別之品牌標誌，賦予Dr. Kelly鮮明的品牌個性與應用系統。
Dr. Kelly is an oral care brand developed by Dr. Kelly, an oral health expert who graduated from Harvard School of Dental Medicine and currently practices at Longwood Dental. The brand aims to offer the public professional and reliable oral care solutions, helping everyone regain confidence through a clean and healthy smile. StudioPros collaborated with Dr. Kelly to create a new brand identity by refining its positioning and establishing a visual language distinct from other products in the market. This process resulted in a unique brand logo that gives Dr. Kelly a strong brand personality and a comprehensive application system.
創造會微笑標誌
設計靈感源自品牌名稱 "Dr. Kelly" 中的 "D" 字母，巧妙地將其轉化為一個富有意義的視覺符號。將 "D" 的弧形部分設計成一個微笑的嘴型，直觀聯想健康、愉悅的口腔。變形的 "D" 既是一個字母，同時也是一個笑容，傳達 Dr. Kelly 品牌致力於透過優質的口腔護理產品，為消費者創造健康、自信的笑容。
Create a logo that smiles.
The design inspiration is drawn from the letter "D" in the brand name "Dr. Kelly," which is cleverly transformed into a meaningful visual symbol. The curved part of the "D" is shaped into a smiling mouth, instantly evoking thoughts of a healthy and pleasant smile. The modified "D" functions both as a letter and a smile, conveying Dr. Kelly's mission to create healthy, confident smiles for consumers through premium oral care products.
結合成分的鮮明配色
Dr. Kelly 品牌的色彩設計以藍礦為出發，創造強烈而獨特的視覺識別。設計以大面積的藍色為主色調，展現品牌的創新精神強化色彩記憶度。並輔以彩度鮮明的輔助色系讓整體視覺感受呈現清晰、明亮且整潔之感受。
Incorporating bold colors inspired by the ingredients.
The color design of the Dr. Kelly brand is inspired by blue minerals, creating a strong and unique visual identity. The primary color scheme features large areas of blue, emphasizing the brand’s innovative spirit and enhancing color recognition. This is complemented by vibrant accent colors, giving the overall visual experience a sense of clarity, brightness, and cleanliness.
清潔口腔的每一個亮點時刻
輔助圖形設計將刷牙動作具象化，運用動態曲線、泡沫元素和簡化幾何圖形，生動呈現口腔護理過程。整體設計既專業又富含趣味，在視覺上強化了品牌的清潔、創新形象，為消費者重現潔牙的趣味與驚喜。
Every bright moment of oral care
The auxiliary graphic design visualizes the action of brushing teeth, using dynamic curves, foam elements, and simplified geometric shapes to vividly represent the oral care process. The design is both professional and playful, visually reinforcing the brand's image of cleanliness and innovation, while bringing a sense of fun and delight to the teeth-cleaning experience for consumers.
Dr.Kelly Brand Identity
Brand Identity by StudioPros
Art Direction | Yi-Hsuan Li
Typography Direction | Chia Chi Zhao
Brand Design Strategy | Yi-Hsuan Li, Pomelo Lin
Brand Experience Direction | Moon Chang
Visual Design | Yi-Hsuan Li, Pomelo Lin
Photography (Protrait) | Nico Photography
Photography (Product) | Shengyuan Hsu
Portfolio Animation Partner | Songwei Huang