彈性，無限可能

東莞易昌塑膠布業專注於紡織、淋膜、網布…等技術支援與研發，於品牌滿25年之際，團隊希望透過品牌重塑，重新梳理與定義品牌定位與視覺，為企業從製造轉向品牌化做準備。StudioPros透過內部的訪查與共識凝聚，收斂與建立品牌亮點，以「彈性，無限可能」作為品牌重塑之策略，賦予品牌個性與全面的定位。奠基於品牌定位，我們為品牌建立完整的識別系統，並透過動態，建構更具影響力的視覺語彙，創造更高的品牌價值。

Flex ideas together

YICHANG PLASTICS TEXTILE specializes in textile, lamination, and mesh fabric technology development and support. As the brand celebrates its 25th anniversary, the team seeks to redefine and reposition its brand through a rebranding initiative, preparing for the transition from manufacturing to a brand-driven enterprise. StudioPros facilitated internal consultations and consensus building, distilling the brand’s key strengths and adopting the strategy of “Flex ideas together” for the rebranding effort, infusing the brand with character and a comprehensive market positioning. Based on this brand positioning, we created a complete identity system and, through dynamic design elements, built a more impactful visual language to elevate the brand’s value.

The redesigned brand logo features flexible and open-ended lines, visually interpreting the essence and adaptability of weaving, demonstrating the brand's practicality and potential. The brand totem’s application draws inspiration from Yichang’s core products and technologies, utilizing textile elements. Threads are used to extend the patterns of the brand totem, reflecting the inherent diversity of the products.

設計策略

觀點新製造

在傳統的製造業中，品質與服務為企業最基本與首要的目標，然而在競爭激烈的市場中，如何借助品牌的之力為優良的產品提升價值、創造市場差異為不可忽視之課題。
透過內部的訪查與共識凝聚，StudioPros 發現作為傳統製造業，易昌塑膠布業有著開放、富含彈性的企業精神，並將其特質轉化為「觀點新製造」作為品牌重塑之策略，定調下一個製造軟實力的錨點，賦予品牌個性、定位，為產業帶來新的觀點與影響力。

Design Strategy

Perspective New Manufacturing

Through internal investigations and consensus-building, StudioPros identified that as a traditional manufacturing company, Yichang possesses an open and flexible corporate spirit. This distinctive characteristic has been transformed into the strategy of "Innovative Manufacturing" as part of the brand reshaping initiative. Setting the next anchor for manufacturing prowess, this approach imparts personality and positioning to the brand, bringing new perspectives and influence to the industry.

標誌設計

看見彈性，實現未來

品牌標誌的重塑以富含彈性與開放可能性的線條，將編織的本質與變化性透過視覺語彙展開，展現品牌的實踐性與潛力。

Logo Design

Seeing Flexibility, Realizing the Future

The redesign of the brand emblem incorporates flexible and open-ended lines, unfolding the essence of interconnectivity and variability through visual language. It showcases the brand's practicality and potential.

輔助圖型設計

展開與收束品牌系統

品牌圖騰的應用設計來自易昌最核心之產品與技術，擷取紡織元素，利用絲線延展品牌圖騰的排列組合，呼應產品的本質多樣性。

Auxiliary Graphic Design

Expand and Converge Brand System

The application design of the brand symbol is derived from Yichang's core products and technologies. It captures textile elements, utilizing threads to extend the arrangement and combination of the brand symbol. This design echoes the inherent diversity of the products.

品牌標誌動態

以視覺張力展現柔韌與彈性

我們利用標誌動態整合產品特色，以彈性布料的基礎「紗線」作為起點，透過由線成面的建構過程，呈現產品柔韌與彈性的特徵，以帶有張力的視覺畫面，打造品牌專業與質感並具的品牌形象。

Auxiliary Graphic Design

Showcasing flexibility and resilience through visual tension.

We integrated the product's features into the dynamic logo design, using the basic element of flexible fabric, "yarn," as a starting point. Through the process of constructing from line to surface, we highlight the product’s flexibility and resilience. The visuals, imbued with a sense of tension, create a brand image that embodies both professionalism and quality.