賀瓏 Hello
Comedian Brand Design

喜劇小捲毛

賀瓏,臺灣喜劇演員及寫手,擅長站立喜劇、漫才領域及喜劇節目腳本發想。從舞台到螢幕,他憑藉機智的台詞和精湛的演技,總能帶來歡笑與驚喜。現為薩泰爾娛樂主要成員之一,並擔任《賀瓏夜夜秀》主持人。
個人形象品牌設計以「微捲叛逆」為核心概念,以粗線條與圓潤設計為核心,透過流暢的線條走勢展現品牌活力,並在品牌識別系統上搭配圖章風的貼紙設計概念,營造出活潑幹練的視覺風格,為品牌注入生動且具個性的設計語彙。

Hello is a Taiwanese comedian and writer, specializing in stand-up comedy, manzai performance, and comedy show scriptwriting. From stage to screen, he brings laughter and surprises through his witty dialogue and superb acting skills. He is currently a key member of STR Entertainment and hosts "The Night Night Show with Hello." His personal brand identity, centered on the concept of "Rebellious Micro Curl," incorporates bold strokes and rounded designs as its core elements. Through fluid line movements that showcase the brand's vitality, combined with a stamp-style sticker design concept in the brand identity system, it creates a lively and professional visual style, infusing the brand with dynamic and distinctive design language.

標準字設計
微捲叛逆的字體結構

圓角意象貫穿整體視覺,並運用圖章貼紙形式彰顯街頭叛逆感,傳達率真個性。
字體風格以圓形結構,打造俏皮活潑的視覺效果。

Logotype Design
A slightly curled and rebellious
typographic structure.

Rounded imagery runs throughout the overall visual design, incorporating stamp and sticker elements to highlight a rebellious street vibe and convey an authentic personality. The typography features a circular structure, creating a playful and lively visual effect.

Hello Comedian Brand Design
賀瓏品牌形象塑造

Art Director | Yi-Hsuan Li
Project Management | Moon Chang
Visual Design | Yi-Hsuan Li、Tako Chang
Brand Guidelines System | Tako Chang
Client | STR Network
Year | 2024

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